Client: City of Sydney

Project: CitySwitch

Objective: To promote and enhance the tenant organisation update of office sustainability initiatives, with a particular focus on building collective responsibility for achieving the City’s goal of net zero carbon by 2050.


Deliverables included:

  • Complete redesign of CitySwitch website to be more engaging and customer centric. Included navigation restructure, content development, project management and implementation.
  • Ongoing management of website and social media.
  • Development of content for quarterly newsletters, case studies and welcome email.
  • Campaign development for Choose Reuse, Expand the Band and Bring your best self.
  • Infographics including Carbon Positive Pathways, Sector Strategy, SPU roles and annual report outcomes.
  • Promotional material for Annual Progress Report and Council Partnerships.
  • Thought leadership articles and managing trade media.
  • Strategic marketing advice across various campaigns and initiatives.
  • Ongoing measurement and insights through Google analytics.