Objective: To promote and enhance the tenant organisation update of office sustainability initiatives, with a particular focus on building collective responsibility for achieving the City’s goal of net zero carbon by 2050.
Complete redesign of CitySwitch website to be more engaging and customer centric. Included navigation restructure, content development, project management and implementation.
Ongoing management of website and social media.
Development of content for quarterly newsletters, case studies and welcome email.
Campaign development for Choose Reuse, Expand the Band and Bring your best self.
Infographics including Carbon Positive Pathways, Sector Strategy, SPU roles and annual report outcomes.
Promotional material for Annual Progress Report and Council Partnerships.
Thought leadership articles and managing trade media.
Strategic marketing advice across various campaigns and initiatives.
Ongoing measurement and insights through Google analytics.